Should we go, and how?
Market study, risk analysis, establishment model and business plan.
Our expertise
Three complementary practice areas within a single architecture: each engagement combines the skills it requires, without multiplying points of contact.
Practice 01
Advisory & Strategy
Informing the decision, then making it governable. We help executive leadership and public authorities clarify their priorities, weigh competing options and secure the buy-in of the actors on whom success depends.
Organisational & sector diagnosis
Analysis of strengths, constraints and stakeholder dynamics; market and feasibility studies.
Strategic planning
Strategic plans, business plans, multi-year roadmaps and results frameworks.
Mobilisation strategy
Stakeholder mapping, coalitions of interest, consultation and buy-in mechanisms.
Change management
Support for internal reforms, project governance and ownership by teams.
Typical deliverables
Diagnostic report · Strategic plan · Stakeholder matrix · Management dashboard · Business plan
Practice 02
Communication & Influence
Building a credible institutional voice and deploying it where it counts. From public brand strategy to the organisation of state events, we design coherent, measurable initiatives that are controlled right down to their protocol.
Institutional communication
Brand platform, institutional narrative, editorial calendars and digital communication.
Public & press relations
Media relations, press kits, spokesperson preparation and crisis management.
Events & protocol
Official ceremonies, forums, launches, logistics, accreditation and staging.
Production & creative
Corporate films, spots, event coverage, visual identity and print collateral.
Typical deliverables
Communication strategy · Media plan · Press kit · Event run-of-show · Corporate film · Brand guidelines
Practice 03
Institutional Relations & Economic Diplomacy
Opening markets and securing the conditions for a lasting presence. We support foreign companies entering West Africa and African players going international, combining economic intelligence, public-private dialogue and qualified introductions.
Market entry strategy
Country studies, regulatory analysis, partner selection and establishment model.
Economic & B2B missions
Business meetings between Africa, Türkiye, Europe and Asia: selection, preparation and delegation follow-up.
Institutional relations
Dialogue with public administrations, chambers of commerce and regional organisations.
Business facilitation
Representation of technical partners, sourcing, negotiation and contractual support.
Typical deliverables
Country study · Institutional mapping · Mission programme · Partner profiles · B2B meeting reports
How the practices
work together
A single challenge rarely calls for a single skill. Take, for example, the establishment of a foreign industrial group.
With whom, and on what terms?
Institutional meetings, partner identification, B2B mission and follow-up on commitments.
How do we gain recognition?
Launch ceremony, press relations, corporate film and presence among decision-makers.
Frequently asked
questions
Yes. The scope is defined at the scoping stage; we only recommend bringing in other skills when the challenge warrants it.
Yes, in the form of market, feasibility or opportunity studies, based on desk research and field interviews. Sources and assumptions are always made explicit.
Within a strictly professional framework: advice on mobilisation strategy, messaging and organisation, in compliance with electoral legislation. These missions are subject to confidentiality.
Which practice for your challenge?
Tell us about your situation: we will point you to the most relevant team configuration.